Services marketing : people, technology, strategy
Christopher Lovelock; Jochen Wirtz
| Year of publication: |
c2007 ; 6. ed.
|
|---|---|
| Authors: | Lovelock, Christopher H. ; Wirtz, Jochen |
| Publisher: |
Upper Saddle River, N.J. [u.a.] : Pearson/Prentice Hall |
| Subject: | Dienstleistungssektor | Marketing | Dienstleistung | Dienstleistungsbetrieb |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 648 S. Ill., graph. Darst. 26cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes. - Previous ed. : 2001 0608 |
| ISBN: | 0-13-187552-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003348508