Services marketing : people, technology, strategy
Christopher Lovelock; Jochen Wirtz
| Year of publication: |
2011 ; 7. ed.
|
|---|---|
| Authors: | Lovelock, Christopher H. ; Wirtz, Jochen |
| Publisher: |
Boston [u.a.] : Prentice Hall |
| Subject: | Dienstleistungsmarketing | Services marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XXII, 626 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-13-610721-4 ; 978-0-13-610721-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003881393