Services offshoring : does perceived service quality affect country-of-service origin preference?
Year of publication: |
2010
|
---|---|
Authors: | Thelen, Shawn T. ; Honeycutt, Earl D. ; Murphy, Thomas P. |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 20.2010, 3, p. 196-212
|
Subject: | Dienstleistung | Services | Auslandsverlagerung | Offshoring |
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