Shaping e-retailer’s website personality: The importance of experiential marketing
Year of publication: |
2013
|
---|---|
Authors: | Shobeiri, Saeed ; Laroche, Michel ; Mazaheri, Ebrahim |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 20.2013, 1, p. 102-110
|
Saved in:
Saved in favorites
Similar items by person
-
Shopping online for goods vs. services : where do experiential features help more?
Shobeiri, Saeed, (2015)
-
How would the e-retailer’s website personality impact customers’ attitudes toward the site?
Shobeiri, Saeed, (2015)
-
Shaping e-retailer's website personality : the importance of experiential marketing
Shobeiri, Saeed, (2013)
- More ...