Shedding light on the dark side of firm lobbying : a customer perspective
Year of publication: |
2022
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Authors: | Vadakkepatt, Gautham G. ; Arora, Sandeep ; Martin, Kelly D. ; Paharia, Neeru |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 3, p. 79-97
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Subject: | attention-based view | corporate political activity | customer satisfaction | lobbying | regulation | Interessenpolitik | Lobbying | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Unternehmenspolitik | Corporate policy |
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