Shopper Marketing. How to Increase Purchase Decisions at the Point of Sale
| Year of publication: |
2012
|
|---|---|
| Authors: | Cavicchi, Alessio |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 29.2012, 1, p. 74-75
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Shopper marketing | Point of sale | Consumer choice | Brand marketing | retailer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/07363761211193064 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014848938