Why customers would rather have a smartphone than a car : relationship retailing as an opportunity
Cor Molenaar
| Year of publication: |
2016
|
|---|---|
| Authors: | Molenaar, Cor. |
| Publisher: |
London : Routledge, |
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Mobiltelefon | Mobile phone | Kraftfahrzeug | Motor vehicle | Kfz-Industrie | Automotive industry |
| Description of contents: |
pt. 1. The world we want -- pt. 2. The world we get -- pt. 3. Learning from practice.
|
Online Resource
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (pages 197-203) and index. |
| ISBN: | 978-1-134-76519-5 ; 978-1-134-76526-3 ; 978-1-134-76533-1 ; 978-1-4724-6656-3 |
| Other identifiers: | 10.4324/9781315547237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013183181