Shopping orientation and mindsets : how motivation influences consumer information processing during shopping
Year of publication: |
2013
|
---|---|
Authors: | Büttner, Oliver B. ; Florack, Arnd ; Göritz, Anja |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 9, p. 779-793
|
Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Kognition | Cognition | Einzelhandel | Retail trade |
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