Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, H. ; Homburg, Ch. ; Workman, J. P., Jr.
| Year of publication: |
2000
|
|---|---|
| Authors: | Krohmer, Harley ; Homburg, Christian ; Workman, John P. |
| Publisher: |
Mannheim : IMU |
| Subject: | USA | Marketing | Erfolgsfaktor | Deutschland |
| Extent: | 36 Bl. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-89333-224-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004817996