Should they play? : market value of corporate partnerships with professional sport leagues
Shi Lei; Chinmoy Ghosh; Han Srinivasan
| Year of publication: |
2010
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|---|---|
| Authors: | Lei, Shi ; Ghosh, Chinmoy ; Srinivasan, Han |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 24.2010, 6, p. 702-743
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| Subject: | Profisport | Professional sports | Unternehmenskooperation | Inter-firm cooperation | Sponsoring | Sponsorship | Shareholder Value | Shareholder value | Börsenkurs | Share price | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008825837