Shouting from the Ivory Tower : a marketing approach to improve communication of academic research to entrepreneurs
Paul R. Steffens; Clinton S. Weeks; Per Davidsson; Lauren Isaak
| Year of publication: |
2014
|
|---|---|
| Authors: | Steffens, Paul R. ; Weeks, Clinton S. ; Davidsson, Per ; Isaak, Lauren |
| Published in: |
Entrepreneurship, theory and practice : ET & P. - Thousand Oaks, CA : SAGE Publishing, ISSN 1042-2587, ZDB-ID 645949-3. - Vol. 38.2014, 2, p. 399-426
|
| Subject: | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Conjoint-Analyse | Conjoint analysis |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347658