Signalling Price Image Using Advertised Prices
Year of publication: |
1995
|
---|---|
Authors: | Simester, Duncan |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 14.1995, 2, p. 166-188
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | signalling | pricing | price image | advertising |
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