Silo busting : how to execute on the promise of customer focus
Year of publication: |
2007
|
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Authors: | Gulati, Ranjay |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 85.2007, 5, p. 98-108
|
Subject: | Beziehungsmarketing | Relationship marketing | Organisatorischer Wandel | Organizational change | USA | United States |
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