Silo busting : how to execute on the promise of customer focus
Year of publication: |
2009
|
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Authors: | Gulati, Ranjay |
Published in: |
Harvard business review on collaborating across silos. - Boston, Mass. : Harvard Business Press, ISBN 978-1-4221-7561-3. - 2009, p. 101-124
|
Subject: | Vertrieb | Physical distribution | Organisatorischer Wandel | Organizational change | Beziehungsmarketing | Relationship marketing | USA | United States |
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