Simply marketing communications : engagement, strategies and practice
Chris Fill
| Year of publication: |
2006
|
|---|---|
| Authors: | Fill, Chris |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Lehrbuch | Kommunikations-Mix | Marketing | Communication in marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 410 p. : Ill., graph. Darst. 27cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-273-70405-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004867273