Single versus Multiple Channel Strategies: Typologies and Drivers
| Year of publication: |
2003
|
|---|---|
| Authors: | Easingwood, Chris ; Coelho, Filipe |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 23.2003, 2, p. 31-46
|