The relationships between CRM, RQ, and CLV based on different hotel preferences
Year of publication: |
2011
|
---|---|
Authors: | Wu, Shwu-ing ; Li, Pei-chi |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 30.2011, 2, p. 262-271
|
Subject: | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Kundenwert | Customer value | Performance-Messung | Performance measurement | Hotellerie | Hotel industry | Taiwan |
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