Small steps, big impact : conceptualising the adoption of social media marketing in Bangladesh's SMEs
Year of publication: |
2024
|
---|---|
Authors: | Islam, Md. Tariqul ; Kumar, Jeetesh ; Konar, Rupam |
Published in: |
AI impacts in digital consumer behavior. - Hershey, PA : IGI Global, ISBN 979-8-3693-1918-5. - 2024, p. 217-240
|
Subject: | Online-Marketing | Internet marketing | KMU | SME | Bangladesch | Bangladesh |
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