Social dollars : the economic impact of customer participation in a firm-sponsored online community
Puneet Manchanda, Grant Packard, and Adithya Pattabhiramaiah
| Year of publication: |
2011
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|---|---|
| Authors: | Manchanda, Puneet ; Packard, Grant ; Pattabhiramaiah, Adithya |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2011, 4, p. 3-61
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| Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Soziale Beziehungen | Social relations | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009559372