Social Influence on Digital Content Contribution and Consumption : Theories, Empirical Analyses, and Practices
by Xuejing Ma
Digital Content, PWYW Pricing, and Social Influence -- Introduction to Digital Content -- Incentives for Digital Content Contribution -- Motives for Digital Content Consumption -- Digital Content Contribution and Consumption in Live Streaming -- Social Influence in Digital Content Contribution -- Social Incentives and Digital Content Contribution -- Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction -- Social Influence in Digital Content Consumption -- Social Interaction and Digital Content Consumption -- Dynamics of Digital Content Consumption and Social Norm -- Discussion and Conclusion -- Conclusion Summary -- Future Research Agenda. .
Year of publication: |
2023
|
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Authors: | Ma, Xuejing |
Publisher: |
2023.: Singapore : Springer Nature Singapore 2023.: Singapore : Imprint: Springer |
Subject: | User-Generated Content | Social Influence | Social Interaction | Social Motive | Digital Content | Social Media | Content Contribution | Content Consumption | Social Incentive | Content Monetization | Social Web | Social web | Soziale Beziehungen | Social relations | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Digitale Güter | Digital goods |
Saved in:
Online Resource
Extent: | 1 Online-Ressource (XI, 196 p. 25 illus., 21 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-981-99-6737-7 ; 978-981-99-6736-0 ; 978-981-99-6738-4 ; 978-981-99-6739-1 |
Other identifiers: | 10.1007/978-981-99-6737-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014375064
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