Social interactions as basis for segmenting the tourism market
Rodoula H. Tsiotsou, Andreas Mild and D. Sudharshan
| Year of publication: |
2012
|
|---|---|
| Authors: | Tsiotsou, Rodoula H. ; Mild, Andreas ; Sudharshan, Devanathan |
| Published in: |
Strategic marketing in tourism services. - Bingley, UK : Emerald Group Pub. Ltd, ISBN 978-1-78052-070-4. - 2012, p. 35-48
|
| Subject: | Tourismusmarketing | Tourism marketing | Marktsegmentierung | Market segmentation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009581772