Changes in customer preference heterogeneity patterns: a simulation study
Year of publication: |
2017
|
---|---|
Authors: | Sudharshan, Devanathan ; Mild, Andreas |
Published in: |
Journal of Modelling in Management. - Emerald Publishing Limited, ISSN 1746-5672, ZDB-ID 2243983-3. - Vol. 12.2017, 2, p. 303-319
|
Publisher: |
Emerald Publishing Limited |
Subject: | Marketing | Simulation | Modelling | Heterogeneity | Social interaction | Customer preference |
-
Changes in customer preference heterogeneity patterns : a simulation study
Sudharshan, Devanathan, (2017)
-
Diffusion of new products with heterogeneous consumers
Fibich, Gadi, (2023)
-
Identification of social interaction effects in financial data
Jang, Tae-Seok, (2015)
- More ...
-
Social interactions as basis for segmenting the tourism market
Tsiotsou, Rodoula H., (2012)
-
Changes in customer preference heterogeneity patterns : a simulation study
Sudharshan, Devanathan, (2017)
-
Optimal competitive marketing response to entry: Theoretical and empirical analyses
Gruca, Thomas Stanley, (1989)
- More ...