Social marketing : from tunes to symphonies
Gerard Hastings and Christine Domegan
| Year of publication: |
2014 ; Second edition
|
|---|---|
| Authors: | Hastings, Gerard ; Domegan, Christine |
| Publisher: |
London : Routledge |
| Subject: | Social Marketing | Social marketing | Welt | World | Soziomarketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XXIV, 526 Seiten Illustrationen, Diagramme 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-0-415-68372-2 ; 978-0-415-68373-9 ; 978-0-203-38092-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013489015