Social marketing : rebels with a cause

Gerard Hastings and Christine Domegan

Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing

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Year of publication:	2018 ; Third edition
Authors:	Hastings, Gerard ; Domegan, Christine
Publisher:	London : Routledge
Subject:	Social Marketing \| Social marketing
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxxvi, 602 Seiten Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Lehrbuch ; Textbook ; Fallstudie ; Case study
Language:	English
Notes:	Literaturangaben
ISBN:	978-1-138-12382-3 ; 978-1-138-12383-0 ; 1-138-12383-8 ; 978-1-315-64859-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011711894