Social marketing mix modelling in order to development sports for all
Year of publication: |
2020
|
---|---|
Authors: | Saberi, Ali ; Fathi, Mohammad Reza ; Ghorbani, Mohammad Hossein ; Ragheb, Ghodratollah Bagheri ; Köksal, Can Deniz |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 23.2020, 1, p. 1-17
|
Subject: | social marketing mix | theme analysis | sports for all | confirmatory factor analysis | Social Marketing | Social marketing | Marketingmanagement | Marketing management | Sport | Sports | Sportmarketing | Sports marketing |
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