Social marketing to achieve sustainability
Harry Beachcroft-Shaw (University of KwaZulu-Natal, South Africa), Debbie Ellis (University of KwaZulu-Natal, South Africa)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Beachcroft-Shaw, Harry ; Ellis, Debbie |
| Published in: |
Collective creativity for responsible and sustainable business practice. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-1823-5. - 2017, p. 296-314
|
| Subject: | Social Marketing | Social marketing | Nachhaltige Entwicklung | Sustainable development | Marketingtheorie | Marketing theory | Austauschtheorie | Social exchange theory | Netzwerkökonomik | Network economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-1823-5.ch016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011606418