Using successful cases to promote environmental sustainability : a social marketing approach
Year of publication: |
[2017]
|
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Authors: | Beachcroft-Shaw, Harry ; Ellis, Debbie |
Published in: |
Collective creativity for responsible and sustainable business practice. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-1823-5. - 2017, p. 278-295
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Subject: | Social Marketing | Social marketing | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development | Sozialer Wandel | Social change | Kuba | Cuba |
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