Social media posters and lurkers : the impact on team identification and game attendance in minor league baseball
Year of publication: |
2012
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Authors: | Williams, Jo ; Heiser, Robert ; Chinn, Susan J. |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 13.2011/12, 4, p. 295-310
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Subject: | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Social Web | Social web | Ballsport | Ball game |
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