Extent: | 1 online resource (642 pages) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record pt. 1. Tactics and toolspt. 2. Strategy : the five steps to social media success. |
ISBN: | 978-1-118-28723-1 ; 978-1-118-26974-9 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012600498