Social perception of brands : warmth and competence define images of both brands and social groups
Year of publication: |
2022
|
---|---|
Authors: | Kervyn, Nicolas ; Fiske, Susan T. ; Malone, Chris |
Published in: |
Consumer psychology review. - Hoboken, NJ : Wiley, ISSN 2476-1281, ZDB-ID 2917720-0. - Vol. 5.2022, 1, p. 51-68
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenartikel | Brand | Soziale Gruppe | Social group |
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