Social reference group influence on mobile phone purchasing behaviour : a study of rural consumer
Year of publication: |
2014
|
---|---|
Authors: | Srivastava, Arpita ; Matta, Meetu |
Published in: |
Reinventing management strategies : the design for future ; issues in marketing and finance. - New Delhi : Bharti Publications, ISBN 978-93-81212-70-7. - 2014, p. 21-32
|
Subject: | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Indien | India |
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