Social Responsibility and Event-Sponsor Portfolio Fit : Positive Outcomes for Events and Brand Sponsors
Year of publication: |
2019
|
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Authors: | Scheinbaum, Angeline Close ; Lacey, Russell ; Drumwright, Minette E. |
Publisher: |
[S.l.] : SSRN |
Subject: | Corporate Social Responsibility | Corporate social responsibility | Portfolio-Management | Portfolio selection | Markenimage | Brand image | Markenführung | Brand management | Sponsoring | Sponsorship | Niederlande | Netherlands |
Extent: | 1 Online-Ressource (47 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Journal of Marketing. 53(2), 138-163 (2019) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2019 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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