Social Selling : eine neue Form der E-Kommunikation für Business-to-Business-Unternehmen
Year of publication: |
2019
|
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Authors: | Kühnl, Christina ; Frank, Patricia |
Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 65.2019, 4, p. 18-28
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Subject: | Social Selling | Soziale Medien | Vertrieb | B-to-B | Industriegüter-Marketing |
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