Social shopping relationship management on social e-commerce in Indonesia
Year of publication: |
2018
|
---|---|
Authors: | Marza Riyandika Nugraha ; Ujang Sumarwan ; Lilik Noor Yulianti |
Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 10.2018, 1, p. 52-65
|
Subject: | social shopping | relationship quality | online food consumers | Indonesien | Indonesia | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Social Web | Social web | Soziale Beziehungen | Social relations |
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