Social- versus personal-oriented purchases: impacts of worry versus sadness on young consumers
Year of publication: |
2017
|
---|---|
Authors: | Shi, Bing ; Li, Shanshan ; Zhang, Xiao ; Zhang, Dan |
Published in: |
Journal of Consumer Marketing. - Emerald Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 34.2017, 7, p. 566-576
|
Publisher: |
Emerald Publishing Limited |
Subject: | Peers | Hedonism | Young consumers | Social status | Worry | Sadness |
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