Socially responsible products : what motivates consumers to pay a premium?
Year of publication: |
April 2017
|
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Authors: | Verteramo Chiu, Leslie J. ; Liaukonyte, Jura ; Gómez, Miguel I. ; Kaiser, Harry M. |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 49.2017, 19, p. 1833-1846
|
Subject: | Socially responsible labels | charitable giving | donor types | coffee demand | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Fundraising | Wohltätigkeit | Charity |
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