Societal spillovers of TV advertising : social distancing during a public health crisis
Ayan Ghosh Dastidar, Sarang Sunder, and Denish Shah
| Year of publication: |
2023
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|---|---|
| Authors: | Ghosh Dastidar, Ayan ; Sunder, Sarang ; Shah, Denish |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 3, p. 337-358
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| Subject: | advertising | border strategy | COVID-19 | public health | social distancing | social good | Coronavirus | Werbung | Advertising | Gesundheitspolitik | Health policy | Gesundheitswesen | Health care system | Infektionsschutz | Infection control | Spillover-Effekt | Spillover effect | Infektionskrankheit | Infectious disease | Soziale Beziehungen | Social relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221130011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014245095