Some remarks on the internal consistency of online consumer reviews
Year of publication: |
2013
|
---|---|
Authors: | Schindler, Diana ; Decker, Reinhold |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 21.2013, 4, p. 221-227
|
Subject: | Online consumer reviews | Internal consistency | Empirical analysis | eWOM | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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