Sonic branding in sport : a model for communicating brand identity through musical fit
Khalid Ballouli; Bob Heere
| Year of publication: |
2015
|
|---|---|
| Authors: | Ballouli, Khalid ; Heere, Bob |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 18.2015, 3, p. 321-330
|
| Subject: | Sport marketing | Sensory marketing | Sonic branding | Consumer behaviour | Konsumentenverhalten | Markenführung | Brand management | Sportmarketing | Sports marketing | Markenimage | Brand image | Marketingmanagement | Marketing management | Werbemusik | Advertising music | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381845