The impact of corporate social responsibility on brand sales : an accountability perspective
Year of publication: |
2022
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Authors: | Nickerson, Dionne ; Lowe, Michael ; Pattabhiramaiah, Adithya ; Sorescu, Alina |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 2, p. 5-28
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Subject: | brand sincerity | corporate social responsibility | CSR reputation | environmental initiatives | social initiatives | sustainability | Nachhaltigkeit | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Markenführung | Brand management | Umweltmanagement | Environmental management |
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