Sounds of music : exploring consumers' musical engagement
Year of publication: |
2016
|
---|---|
Authors: | Hollebeek, Linda D. ; Malthouse, Edward C. ; Block, Martin P. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 6, p. 417-427
|
Subject: | Consumer behavior | Structural equation model | Musical engagement (ME) | Musik | Music | Konsumentenverhalten | Consumer behaviour | Musikwirtschaft | Music industry | Strukturgleichungsmodell |
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