Special issue: Brand management and the customer experience
[ed.: Ian Ryder]
| Alternative title: | Brand management and the customer experience |
|---|---|
| Year of publication: |
2007
|
| Other Persons: | Ryder, Ian (contributor) |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08,2
|
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Marketing | Markenpolitik | Verbraucherzufriedenheit |
| Extent: | S. 85 - 145 Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Enth. 5 Beitr.. - Literaturangaben |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004927731