"Brands that do Good" : (11th global brand conference), University of Bradford School of Management
Year of publication: |
January 2018
|
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Authors: | Roper, Stuart ; Lim, Ming ; Iglesias, Oriol |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 1, p. 1-2
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Subject: | Markenführung | Brand management | Hochschule | Higher education institution | Internationales Marketing | International marketing | Markenartikel | Brand |
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