Extent: | Online-Ressource (115 p) |
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Series: | Marketing Intelligence & Planning ; Volume 33 Number 2 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships |
ISBN: | 978-1-78441-943-1 ; 978-1-78441-944-8 ; 978-1-78441-943-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012679140