Brand, identity and corporate reputation

The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected chapters is the happy culmination of yet another successful conference, covering a broad, yet focused, range of issues in brand management today and providing truly international perspectives on brand consumption, B2B branding and consumer behavi

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Year of publication:	2015
Authors:	Lim, Ming
Other Persons:	Machado, Joana (contributor) ; Iglesias, Oriol (contributor) ; Sharma, Piyush (contributor) ; Alejandro, Thomas Brashear (contributor)
Publisher:	Bradford : Emerald Group Publishing Limited
Subject:	Firmenimage \| Corporate reputation \| Markenführung \| Brand management \| Markenimage \| Brand image

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Extent:	Online-Ressource (115 p)
Series:	Marketing Intelligence & Planning: Volume 33, Issue 2 Marketing Intelligence & Planning ; Volume 33 Number 2
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships
ISBN:	978-1-78441-943-1 ; 978-1-78441-944-8 ; 978-1-78441-943-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012679140