Special issue: marketing communications in Latin America
guest editor: Stephan Dahl
| Alternative title: | Marketing communications in Latin America |
|---|---|
| Year of publication: |
[2017]
|
| Other Persons: | Dahl, Stephan (ed.) |
| Publisher: |
Abingdon : Routledge, Taylor & Francis Group |
| Subject: | Marketingmanagement | Marketing management | Lateinamerika | Latin America |
| Extent: | Seite 829-994 Illustrationen |
|---|---|
| Series: | International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. volume 36, number 6 (November 2017) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 8 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859120