SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century
Year of publication: |
1999
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Authors: | Malhotra, Naresh K. ; Peterson, Mark ; Kleiser, Susan Bardi |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 27.1999, 2, p. 160-183
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