Marketing research : a state-of-the-art review and directions for the twenty-first century
Naresh K. Malhotra, Mark Peterson and Susan Bardi Kleiser
| Year of publication: |
2007
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Peterson, Mark A. ; Kleiser, Susan Bardi |
| Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 102-143
|
| Subject: | Marktforschung | Market research | Marketingtheorie | Marketing theory | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003538167