SPECIAL ISSUE: YOUTH RESEARCH - Consumer Perspectives on Standardization in International Advertising: A Student Sample
| Year of publication: |
2001
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|---|---|
| Authors: | Backhaus, Klaus ; Wühlfeld, Katrin ; Doorn, Jenny van |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 41.2001, 5, p. 53-72
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