Analysis of consumer behaviour in the networked environment : case study of the Slovak Republic
Year of publication: |
2020
|
---|---|
Authors: | Gajanova, Lubica ; Nadanyiova, Margareta |
Published in: |
Perspectives on consumer behaviour : theoretical aspects and practical applications. - Cham, Switzerland : Springer, ISBN 978-3-030-47379-2. - 2020, p. 123-146
|
Subject: | Market segmentation | Factor analysis | Hotel industry | Purchasing behaviour | Slowakei | Slovakia | Konsumentenverhalten | Consumer behaviour | Hotellerie | Marktsegmentierung |
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