Sponsored search and market efficiency
Year of publication: |
2010
|
---|---|
Authors: | Dhar, Vasant ; Ghose, Anindya |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 21.2010, 4, p. 760-772
|
Subject: | Effizienzmarkthypothese | Efficient market hypothesis | Theorie | Theory | Suchmaschine | Search engine | Online-Marketing | Internet marketing |
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